Âé¶¹´«Ã½¹ÙÍø

Marketing

Objectives

The goal of the Âé¶¹´«Ã½¹ÙÍø marketing plan is to increase visitor spending statewide by developing several markets: domestic and out-of-state leisure, international and group, as well as niche markets such as nature-based, agritourism, and culinary. To accomplish this, the Âé¶¹´«Ã½¹ÙÍø Marketing programs work to achieve the following objectives:

  • Educate and engage consumers in the Âé¶¹´«Ã½¹ÙÍø image and use this to differentiate Âé¶¹´«Ã½¹ÙÍø from its competitors
  • Carry the Âé¶¹´«Ã½¹ÙÍø image through all contact points with the consumer and across all program areas of the Âé¶¹´«Ã½¹ÙÍø Division
  • Build awareness of Âé¶¹´«Ã½¹ÙÍø tourism opportunities among our key target audiences
  • Motivate consumers to actively seek more information about the state sites, events, and activities
  • Stimulate itinerary planning and increase length of stay decisions before arrival through such collateral materials as the Âé¶¹´«Ã½¹ÙÍø website and the Travel Guide
  • Promote Âé¶¹´«Ã½¹ÙÍø through public relations and group travel
  • Create industry cooperative marketing opportunities such as print, broadcast, and electronic advertising, public relations, and group tours

The guide provides inspiration and planning tools for those with an interest in traveling in Âé¶¹´«Ã½¹ÙÍø. 350,000 guides are distributed annually to people who request them and at rest stops, visitor centers, and events, in and out of Âé¶¹´«Ã½¹ÙÍø. 

Marketing your business or destination is tough. Âé¶¹´«Ã½¹ÙÍø Tourism and our partners are here to help you identify the best opportunities to put your message in front of the right people at the right time. 

Âé¶¹´«Ã½¹ÙÍø is hosting a Spring Media Marketplace in Âé¶¹´«Ã½¹ÙÍø to provide journalists with a one-stop networking opportunity to speak with travel destinations across the Sunflower State.  

Âé¶¹´«Ã½¹ÙÍø manages two state travel information centers (TIC). TIC staff greet over 200,000 visitors annually and assist the visitor with travel directions, road conditions, and lodging reservations. 

Would you like to participate in the To the Stars campaign by leveraging the campaign's visual assets? Learn more about the requirements for brand use. 

Âé¶¹´«Ã½¹ÙÍø is undertaking a new branding initiative for marketing the six tourism regions of the state. This branding was designed to be complementary of the ‘To the Stars’ campaign launched by Âé¶¹´«Ã½¹ÙÍø in 2021. 

Marketing Contact

Jordan Roemerman

Jordan Roemerman Deputy Director

Public Relations Contact

Colby Headshot

Colby Sharples-Terry PR & Communications Manager