Â鶹´«Ã½¹ÙÍø contracted with MMGY Global Travel Intelligence to field a destination brand awareness and sentiment study of Â鶹´«Ã½¹ÙÍø as a visitor destination for both in-state and out-of-state visitor prospects. This study measured overall interest in visiting Â鶹´«Ã½¹ÙÍø, and compared perceptions of Â鶹´«Ã½¹ÙÍø relative to other competitor tourism destinations. The results of this study are intended to provide benchmark metrics for interest in visiting and overall consumer perceptions against which future studies will assess the efforts to elevate these measures over time.
Despite the current climate, many people still want to travel and are looking for easily accessible destinations (one of Â鶹´«Ã½¹ÙÍø’ top attributes). Â鶹´«Ã½¹ÙÍø should position itself as such to Â鶹´«Ã½¹ÙÍø residents and those in the…
